All relevant data at a glance
The number of specialized tools in online business continues to grow constantly. This, on one hand, increases the professionalization but on the other, it also heightens the resource expenditures for the reporting. TrakkBoard is already connected with more than 30 different tools e.g. Google Analytics, Adobe SiteCatalyst, Webtrekk, AdWords, AdSense, DoubleClick, Sistrix,
Zanox or Facebook Insights and the number is steadily increasing. The data for the reporting is aggregated all automatically via interfaces, allowing you to overview the status of all data at a glance. The tools are already firmly connected with TrakkBoard, so you only have to run an authentication procedure. The type of authentication varies from tool to tool and ranges from simple login data to OAuth procedures.
Integration of own data from the data warehouse via the import-API
It is additionally possible to integrate data from the own data warehouse flexibly via the import API and to combine it with other data. The import API knows various formats ranging from XML to CSV. We offer a predefined set of dimensions and metrics which can be used very easily. Furthermore, the option to use own metrics from the internal data warehouse is given. By using the chart configurator you can then attach this data with data from other tools and visualize it in charts and dashboards. You can find more information about the import API in our import API documentation and if you have any questions, please feel free to contact us.
Consistent database through harmonization
Attaching data from different tools sounds easier than it actually is. The metric names of the tools are typically different, which makes it complicated to place them on a consistent base. The data harmonizer in the backend of TrakkBoard translates all data of the different tools, in order to simplify the visualization and calculation afterwards.
Linking and calculating data from different sources
Do you have a number of websites or even websites in several countries? TrakkBoard enables you to combine and calculate all data from different accounts, e.g. Google Analytics. Thus, you obtain dashboards and charts in one interface with the aggregated data of all your websites at a glance. Do you have international Facebook fan pages and want to display the most important performance indicators aggregated and integrate the combined data into your reporting? No problem!
By using the chart configurator you can easily create charts with data from different tools or accounts. The cart configurator is very flexible and allows most of the well-known operations. Create individual charts to have the most important performance indicators of your campaigns at a glance. With the spreadsheet chart you can, for example, display the marketing costs of different campaigns, accounts and tools at a glance.
- Automatic data updates via API connections
- Consistent database through data harmonization
- Connect data from different sources and create custom metrics with calculations
- Import data via Import-API from own data warehouse